2021 INTEGRATED ANNUAL REPORT
We develop our
people and communities
COLLABORATORS
At Grupo Herdez we look for ways to promote the best work conditions for our collaborators. With each program we implement, we assure respect for their dignity and human rights in a framework of equality, thus promoting sustained and inclusive economic growth.
The Environmental, Safety and Health Control (CASH, for its acronym in Spanish) department maintains a culture of prevention, ensuring the integrity of people and business continuity. This year, thanks to the flexibility of working from home and punctual monitoring of health protocols for all collaborators, we had 71.2% less days lost and the number of accidents and absenteeism decreased.
We completed the first Diversity and Inclusion Diagnostic, in which 72% of collaborators participated. This diagnostic consisted of an online survey for employees, focus groups, and interviews with the Group’s leaders. The results will allow us to reinforce our strengths and promote actions to create a discrimination-free environment with equal opportunities for all persons who form part of our team.
“Líderes Herdez” program trained 16% more persons compared to last year. The purpose of this initiative is to develop the necessary skills and knowledge so that Group collaborators may grow and progress in their professional careers.
“Formador de Formadores” program increased by 83% the number of its participants. The purpose of this program is for our collaborators to provide technical and institutional knowledge programs to other members of the Group. In 2021, 2,400 courses were taught by the program’s participants in total.
Collaborators by contract
No Data Found
Collaborators by location
| Location | Plant | Eventual | Total | Percentage |
|---|---|---|---|---|
| Corporate offices | 976 | 83 | 1,059 | 10% |
| Plant | 3,242 | 814 | 4,056 | 39% |
| Distribution center (Cedis) | 699 | 97 | 796 | 8% |
| Stores | 1,801 | 45 | 1,846 | 18% |
| Sales routes | 2,296 | 289 | 2,585 | 25% |
| 9,014 | 1,328 | 10,342 | 100% |
CONSUMERS
We look after the health and safety of our consumers by perfecting technical feasibility methodologies and risk analysis of projects. We ensure compliance with quality guidelines and standards, assessing all the portfolio of domestic and export products each year to identify potential areas for improvement.
This year, the nutritional profile of 15 formulas was strengthened, reducing critical added nutrients (sugars, sodium, and saturated fat).
- Reduction of sodium: All kinds of Del Fuerte® tomato puree and the formula for tomato puree of the Herdez® brand.
- Reduction of sugars: The formulas improved for these nutrients were 6 kinds of ice cream for the Nutrisa® brand and 1 formula (popsicle) for the Nestlé® brand.
- Elimination of sweeteners: in one formula (popsicle) for the Nestlé® brand.
COMMUNITY
We promote food security at the communities in which we operate so that all people can have access to healthy, and nutritious foods to cover their nutritional needs, while satisfying their cultural preferences for a healthy and active life.
We increased our social investment by 66% this year. This includes activities performed by the Fundación Herdez through in-kind donations to the Mexican Food Bank Network (Red de Bancos de Alimentos de México, BAMX), Non-governmental organization (NGOS), Saber Nutrir® program, and other Group initiatives.
Herdez FOUNDATION
80
NGO´s benefitted from in-kind donations
52
food banks benefitted
42
thousand persons supported
347
thousand persons reached with the “Summer with Grupo Herdez and Papalote” (Verano con Grupo Herdez y Papalote) virtual platform
12
thousand persons reached by the virtual collaboration Fundación Herdez, Saber Nutrir, and Gastromotiva
“Navegantes en la cocina”, first children's publication by the Fundación Herdez
The amount invested in social programs this year included the construction of the “Casa Doña María”, new headquarters of Fundación Herdez in San Luis Potosí, and a special donation from Stewart Investors equivalent to 10,000 pounds. This donation was focused on easing the effects of the pandemic in Mexico through the “Unidos Hacemos Más” campaign.
This campaign also sought to contribute to achieving Sustainable Development Goal 5: Gender Equality. We delivered 11,049 food packages to women and vulnerable persons attended to by the Mexican Food Bank Network (Red de Bancos de Alimentos de México), REINSERTA, A.C., and Fundación para la Dignificación de la Mujer, I.A.P. of Mexico City, State of Mexico, Morelos, Tamaulipas, and Veracruz.
Additionally, to promote and disseminate knowledge on nutrition, sustainability, and food security, two virtual programs were executed and the first book for children was published by Fundación Herdez.
Verano con Grupo Herdez y Papalote. Series of live broadcasts on social media, in alliance with Papalote Museo del Niño, to promote a culture of healthy eating in children with fun recipes.
Fundación Herdez, Saber Nutrir®, and Gastromotiva alliance. This virtual initiative shared the richness and variety of foods that form part of the Mexican cuisine in collaboration with Gastromotiva, a social reintegration culinary project for young people, who shared the environmental impact of cuisine with our followers.
Publication of “Navegantes en la cocina”, in collaboration with El Naranjo publishing house.
Saber Nutrir
148
families benefited in Yucatán and the State of Mexico
43
new projects in the State of Mexico
80
children benefited from the Saber Nutrir® Sponsor program
In 2011, we created our social responsibility program Saber Nutrir® to formalize our commitment to Mexico’s nutrition. With this program, we contribute to improving the quality of life of Mexican families in any situation of food insecurity by developing skills in the community that result in their children’s wellbeing.
This year, Saber Nutrir® started operations in Yucatán —in alliance with Fundación Pro Mazahua— to benefit 82 families of 4 communities: Choyob, San Simón, Yax ha, and Xohuayan. The projects installed include: 38 cisterns, 10 farms, 20 vegetable gardens, and 14 health systems (toilet with biodigester and water purifier).
Additionally, 43 new projects were executed in the State of Mexico, benefiting 66 families of 19 Mazahua communities of the Municipality of San José del Rincón: 28 commercialization and 15 food security projects.
For 8 years now, we have achieved a decrease of 11% in malnutrition of children in the State of Mexico, a 15% increase in their normal nutritional condition, and a 2% decrease in overweight and obesity with the nutrition oversight program.
In 2021, the sponsorship program took care of 80 malnourished children in the State of Mexico, 9 of which were able to recuperate. Our annual goal is for 10% of children in the program to overcome malnutrition.
Semillero nutrisa
21
entrepreneur women trained in two years of Semillero Nutrisa
100%
of entrepreneur women with a commercial strategy
12%
of entrepreneur women increased their trust in the business environment
20%
increase in monthly sales for participants
Empresa Excepcional
award granted by Instituto para el Fomento a la Calidad y el Consejo de la Comunicación
The purpose of the Semillero Nutrisa program is to train and promote entrepreneur women in critical topics for the sustained growth of their companies. Two years since its launch, we have 21 trained women, and 4 of them already form part of our chain of suppliers with 18 new products that are available in 50 Nutrisa® stores in 14 states of the country.
We obtained the “Empresa Excepcional” (Exceptional Company) award for this initiative due to its social impact, which was granted by the Instituto para el Fomento a la Calidad y el Consejo de la Comunicación to business initiatives that promoted economic reactivation.